A Sound Strategy Without a solid strategy orchestrated to drive business growth, creative is just a bunch of really nice guitar riffs without a song structure. Don’t get me wrong, the ideas in these riffs may melt your face, but do they also drive the desired action? Are the ideas based on real insight? When […]
Dan Bailin
Recently, I was reminded of some frustrating realities about our industry. While out to dinner with a cinematographer friend, I lamented the lack of women in technical positions on Maine sets, especially in camera and G&E. He nodded sympathetically, “yeah, women don’t seem to go after those roles as much.” I stood a little straighter […]
Emma Gregg Brego
Be a Better Editor I often find myself face to face with a mountain of unedited footage and a blank timeline not knowing where to even begin. And yet…there is something enticing about editing – the challenge of organizing and stringing together footage like pieces of a puzzle; watching a story unfold in front of […]
Mercedes Mehling
We’ve shot all over the country in all types of conditions – heat, rain, snow. We’ve shot on the other side of the world in countries where English is not the first language. Along the way, we’ve learned that the more you can experience different types of production challenges, the more adept you can become […]
CJ Lampman
If you want your audience’s eyes exploding and taste buds tinglin’, you’ve got to make the food in your video look so good you can practically taste it. It’s one reason why food shoots have maintained higher budgets over the years… the food can’t be visually compromised. With food shoots, QARP (“Quality at Reasonable Prices”) […]
Morgan Myer
