Helping the Working World Thrive

Unum is a leading workplace benefits provider that delivers innovative, human-first solutions to help the working world thrive. But it needed a way to communicate its product benefits that was as human-first as its mission. We created a video suite following four leave stories, following parallel employee and employer experiences in a docu-style approach that incorporated elegant motion graphics overlays to show how the brand’s products directly simplify some of life’s hardest moments. We made efficient use of our timeline and budget by flexing two locations to build distinct worlds across four diverse, standalone stories, then combined select story beats into a driving, emotionally stirring brand anthem.