What's Inside Counts
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What's Inside Counts
PrimaLoft
PrimaLoft makes the high-tech insulation that goes inside all your favorite jackets and outdoor gear. How do you show consumers both the emotional and the technical benefits so that the innovation, sustainability and performance behind this advanced micro-fiber technology is on full display when it is intended to go unseen by the naked eye?
We solved this challenge by:
- Building a custom 3D animation style with 2D motion design that makes the product tech look as immersive and exciting as the great outdoors where its performance is put to the test.
- Showcasing multiple use cases with a range of individualized vignettes focused on activity and adventure.
- Developing an editorial approach that allows for the seamless transition between emotive live action sequences and visually arresting technical animation segments.