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Multiplying

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Multiplying

Connecticut Lottery

Our agency partners wanted a creative way to build intrigue in their spots for the Connecticut Lottery’s newest scratch-off. We married a moody set and bilingual performances with a slick, 360-degree shot of our characters discovering their multiplying winnings in real-time. The spot soared — and so did the BTS video of our 360 shot, which garnered 10 million+ views on social media.

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