Multiplying

Is there anything more fun to advertise than lottery tickets? 🤑 Our work for the Connecticut Lottery suggests… no!

When our friends at Decker came to us with video scripts to launch the brand’s latest slate of scratch-offs, we grabbed our lucky pennies and jumped in.

The idea? The exhilarating realization that a single scratch could unlock big, multiplying winnings. The approach? Increase intrigue with every frame, by coupling escalating pacing with a slick, 360-degree camera trick perfectly timed to an unexpected eureka reveal. The mandate? Shoot it once in English, then again in Spanish, with different actors, in one day.

Add in one of our favorite directors, the talented Mary Dauterman, a top-notch cast and a stunning location that just happens to be a National Historic Landmark, and you’ve got yourself one hot ticket.

Thanks to the entire team who eureka’d these fun spots right along with us. The good vibes just continue to multiply.