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Shine On

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Shine On

SunButter Integrated Campaign

SunButter was originally created as an allergy friendly alternative to peanut butter. But, as trends evolved, the company saw an opportunity to grow beyond this niche audience – offering healthy diet choices to everyone.
We harnessed the tagline “Shine On!” to create a suite of assets featuring a variety of products and personas. The 360-degree campaign keys in on a core strategic insight that links the product’s origin to the power of the sun. Across two days of production in Austin, Texas, we took a bright and authentic approach to deliver spots and other advertising assets that would work across all media channels and reach beyond just allergy conscious consumers.

More from the campaign!

"Jammies" :15 TV

Social extension

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