Purpose Campaign

Stop & Shop has been committed to its charitable efforts for more than a century. But no one really knows about all the good they’ve been doing in the community. How do you shift consumer perception by celebrating these efforts without it feeling forced?

We solved this challenge by:

• Developing a concept that cleverly personifies S&S’s commitment as well as its wide-reaching impact.
• Striking a tone that was neither overly self-serving nor trivializing, but rather hopeful and forward looking.
• Thinking 360-degrees with campaign that included TVC, Social, Digital, Radio and OOH.