What's Inside Counts

PrimaLoft

PrimaLoft makes the high-tech insulation that goes inside all your favorite jackets and outdoor gear. How do you show consumers both the emotional and the technical benefits so that the innovation, sustainability and performance behind this advanced micro-fiber technology is on full display when it is intended to go unseen by the naked eye?

We solved this challenge by:

Building a custom 3D animation style with 2D motion design that makes the product tech look as immersive and exciting as the great outdoors where its performance is put to the test.
Showcasing multiple use cases with a range of individualized vignettes focused on activity and adventure.
Developing an editorial approach that allows for the seamless transition between emotive live action sequences and visually arresting technical animation segments.

Seek the Unseen

Primaloft

When it came to launching PrimaLoft's first consumer-facing video campaign, partnering with a firm that could understand their vision and bring it to life was extremely important to them. PrimaLoft had developed the concept and script and invited us to collaborate with them to elevate the work beyond a conceptual framework. We shot over a couple of days between Maine and Massachusetts with a rock-star crew of new and familiar faces. The end result positions the brand as unseen-but-always-there — keeping your warm, dry, and comfortable no matter what the world throws at you.