What's Inside Counts

PrimaLoft

PrimaLoft makes the high-tech insulation that goes inside the most premium outdoor brands. But in over-indexing on marketing its tech, the brand lost sight of its “why:” the thrill of outdoor adventure. We fused tech-forward 3D animation with high-performance moments, and layered in emotional resonance for adventurers of all stripes. The result: cinematic live action, striking technical animation, and a campaign that celebrates the freedom to explore without limits.

Seek the Unseen

Primaloft

When it came to launching PrimaLoft's first consumer-facing video campaign, partnering with a firm that could understand their vision and bring it to life was extremely important to them. PrimaLoft had developed the concept and script and invited us to collaborate with them to elevate the work beyond a conceptual framework. We shot over a couple of days between Maine and Massachusetts with a rock-star crew of new and familiar faces. The end result positions the brand as unseen-but-always-there — keeping your warm, dry, and comfortable no matter what the world throws at you.