
Harvest Day
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Harvest Day
Ocean Spray
Ocean Spray’s business is built on a commodity product and a shrinking category. How do you remind people of the care that goes into growing this delicate fruit while bringing to life an origin story that showcases a salt-of-the-earth character?
We solved this challenge by:
- Conducting pre-interviews with multiple farmer families to uncover the best personalities and story to feature.
- Using a fly-on-the wall filming style to let the natural whimsy and action of the day play out authentically.
- Directing “talent” with a light touch to create comfort and allow for non-actors to drop their guard and have fun.
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Ocean Spray
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p3
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CJ Lampman
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CJ Lampman; Morgan Myer
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Morgan Myer; Lindsay Mann
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Olivia Spinale