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Harvest Day

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Harvest Day

Ocean Spray

Ocean Spray’s business is built on a commodity product and a shrinking category. How do you remind people of the care that goes into growing this delicate fruit while bringing to life an origin story that showcases a salt-of-the-earth character?

We solved this challenge by:

  • Conducting pre-interviews with multiple farmer families to uncover the best personalities and story to feature.
  • Using a fly-on-the wall filming style to let the natural whimsy and action of the day play out authentically.
  • Directing “talent” with a light touch to create comfort and allow for non-actors to drop their guard and have fun.
  • Ocean Spray

  • p3

  • CJ Lampman

  • CJ Lampman; Morgan Myer

  • Morgan Myer; Lindsay Mann

  • Olivia Spinale

  • Brian Chin

  • Nathan Gilliss

  • Morgan Myer

  • Juniper & Tide

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