x
play reel

Luddites

arrow down
Scroll

Luddites

The Bean Counter

Codecademy wanted a way to show consumers that there’s nothing scarier than staying stuck in your old ways. We personified that insight with a multi-channel campaign featuring “the Luddites,” office archetypes who hold everyone back by refusing to move forward. We used a docu–style editorial approach for authenticity, and maximized efficiency by filming two distinct stories in just one space.

More from the campaign!

Scrolls :30

view play