
Luddites
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Luddites
The Bean Counter
Codecademy wanted a way to show consumers that there’s nothing scarier than staying stuck in your old ways. We personified that insight with a multi-channel campaign featuring “the Luddites,” office archetypes who hold everyone back by refusing to move forward. We used a docu–style editorial approach for authenticity, and maximized efficiency by filming two distinct stories in just one space.






