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Arm & Hammer - Simply Saline

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Arm & Hammer - Simply Saline

It's like a neti pot on steroids.

Nasal congestion is an awful, no-good, downright rotten symptom of other equally unenjoyable conditions such as colds, flus, and allergies. So it makes sense that simple and effective relief from congestion should be something to celebrate. Accordingly, we made this colorful spot for our pals over at the VIA Agency (Arm and Hammer’s AOR), that’s as simple and effective as the spray itself.

But there was a little more than meets the eye, here. Because no fancy tricks were used with the animation, Nate and Brian had to lock themselves in the studio vault, moving hundreds of tiny little pills and capsules mere microns each frame to get the effect of them all whooshing in in a charming, choreographed way.

  • Arm & Hammer

  • The VIA Agency

  • p3

  • CJ Lampman

  • Nathan Gilliss

  • Nathan Gilliss; Brian Chin

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