Welcome to Walden

“Mindful eating” has cemented itself as a cultural movement, but, thanks to the proliferation of factory farming, even conscious consumers have a hard time pinning down the backstories of their meat products. Until Walden Local Meat Co. decided to make it easy, with its home-delivery model of pasture-raised, regeneratively farmed meat.  

They were doing things so differently in their business that we followed suit in our approach to their video campaign, heading to the farms and focusing our lenses on the stories of the animals, not the brand. And with this clear of a close-up, there was nothing to hide: The health of the animals, their verdant pastures, and the independent farmers who care for them, were on full display.

And then, through a suite of digital and social videos, Walden’s story began to tell itself.