Imagine That!

Popsicle didn’t just name the category, it invented it. But with stiff competition in the freezer aisle, the brand was losing its bite. It was our job to elevate Popsicle’s playful spirit for a new generation and rebuild brand awareness. We developed a 360° campaign, complete with a new tagline, key visuals, audio, social and digital content, PR activations, and a refreshed brand book to guide the brand’s fun-forward presence through every stage of the funnel.