Flippin Mattresses

Agren has been Maine’s go-to for appliances for over 50 years, but nobody thought of them as a mattress store. To break through a noisy category, we wrote a cheeky, disruptive script that zeroed in on a proprietary product feature, cast a multigenerational ensemble for added humor and relatability, and used an editing style that struck the perfect balance between fun and sales-forward.