Purpose Campaign

Stop & Shop has quietly supported its communities for over a century, but humble generosity wasn’t helping them stand out in a sea of grocery store sameness. Partnering with their internal teams, we created a brand video to bring the brand’s charitable efforts to life. The strong internal response led to a full, 360° campaign aimed at consumers, highlighting the brand’s impact in an authentic — not self-congratulatory — way. Our production approach aligned with their existing look, feel, and tagline, helping boost awareness of their ongoing commitment to doing good.