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PMA - Down North

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PMA - Down North

A new vision of the North Atlantic

The North Atlantic – comprised of Maine and the Canadian Maritimes, Iceland, Greenland and Northern Europe – has a long, shared history of migration, shipping, fishing, trade and economic partnership. In collaboration with two museums in Sweden and Iceland, the PMA hosted the first in a new travelling exhibit, Down North, a collection of new and emerging artists from the North Atlantic region. We set out to build a teaser for the show, one that incorporates the art but also the unique geography that connects the region. Blending works of art with historical and modern mapping of the region and using the beautiful and haunting music of Iceland’s Úlfur Eldjárn, we were able to craft something reminiscent of an open to a Netflix TV show while staying true to the artist’s intentions.

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